Department of Education

Institute for Professional LearningFor Teachers ‹ Branding and Marketing Your School

Branding and Marketing Your School

About the program

Branding and marketing of your school is an important part of contemporary communications.

For schools and educators, a media presence can result in a more engaged school community and an enhanced reputation.

The workshop includes insights from Corporate Communications and Marketing into what brand and reputation are – and, importantly, your role in building the brand and reputation of your school.

Find out how to identify your school brand and what you can do to build a positive and vibrant brand for your school. Look at some of the tools to help you do this. Discover how personal brands impact on the brand of your school. Explore the value of customer service and the first few minutes of a customer’s experience.

Learning intention  

Topics include:

  • the current state of social media in our community

  • mainstream social media channels and when to use them

  • know your audience

  • the role of influencers

  • planning and resourcing your content

  • risk assessment and mitigation

  • knowing your personal and professional boundaries

  • case studies – the good, the bad and the ugly. 

Success criteria                                                          

This workshop will address the common challenges faced by schools entering the social media fray and provide advice to help you decide whether it’s right for you.

Target audience

School staff that are responsible for branding and marketing processes and practices including, but not limited to, school leaders, school support staff and managers corporate services.

About the facilitator

Branding and Marketing Your School is presented by Jane Machin-Everill, Director, Corporate Communications and Marketing. This directorate has a wealth of information to help schools market and promote their programs and achievements to their communities.

Alignment to professional standards

Australian Professional Standard for Principals:​​

  • Engaging and working with the community.

Competency Framework for School Corporate Services Staff:​

  • Promotions and public relations.

Generic competencies:

  • effective communication.

    Half-day workshop


    No current intakes


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There are no current intakes for this program.




Institute for Professional Learning   
Building B
164-194 Oxford Street

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On the day

  • Programs start at 8.30am. Tea and coffee are available from 7.45am.
  • Business dress is required.
  • Morning tea is provided.


The Institute for Professional Learning is located in Building B at 164-194 Oxford Street, Leederville WA. We co-locate with the Schools of Isolated and Distance Education (SIDE).


Please note the Institute does not have on-site parking available:

  • The City of Vincent has a number of car parks throughout Leederville.
  • The closest long term paid parking is available on the south side of The Avenue Car Park on Leederville Parade.
  • Short term paid parking (two hour) is available in adjacent streets.
  • The City of Vincent offers a 'pay by phone' parking service.
  • The Institute is a two minute walk from Leederville train station.
  • Taxis service the site promptly.
  • Cycle racks are located outside Building F at the Institute.

Download the Institute map and parking information.

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How to enrol

  • Register for Branding and Marketing Your School on PLIS.
  • Complete your details and payment.

Further information

Please contact the Institute for Professional Learning on 1300 610 801 or email .


Branding and Marketing Your School

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