Department of Education

Institute for Professional LearningFor Teachers ‹ Branding and Marketing: Enhancing Your Presence in Social Media

Branding and Marketing: Enhancing Your Presence in Social Media

About the program

A social media strategy should evolve with the school’s changing requirements, social media channel selection and an allowance for identifying and utilising emerging technologies. It should allow for a seamless integration between communication channels and provide a reliable platform for parent and community engagement.

Maintaining an active social media presence requires an ongoing commitment to identify and share relevant content with your school community. Your audience will come to expect, and rely on, the content that you share.

Branding and Marketing: Enhancing Your Presence in Social Media provides techniques for enhancing engagement with your school community through developing engaging content, measuring the success of your communications and ensuring your posts are seen by your intended audience.

Topics include:

  • ongoing channel maintenance and management
  • evolving your social media strategy
  • developing engaging content
  • evaluating customer experience
  • leveraging influencer relationships
  • targeting your posts to specific audiences
  • identifying and integrating your earned, owned and paid media.

This workshop assumes the attendees are already maintaining a social media presence or have previously attended Branding and Marketing: an Introduction to Social Media.

About the facilitator

Branding and Marketing: Enhancing Your Presence in Social Media is presented by Kim Parkin, Digital Marketing Strategist, Corporate Communications and Marketing. This directorate has a wealth of information to help schools market and promote their programs and achievements to their communities.

Alignment to professional standards

Australian Professional Standard for Principals:​

  • Leading improvement, innovation and change
  • Leading the management of the school.

Competency Framework for School Corporate Services Staff:​

  • Promotions and public relations
  • School and student administration.

Generic competencies:

  • effective communication
  • building and maintaining relationships
  • developing self and others
  • organisational understanding.


    Half-day workshop

    No current intakes




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There are no current intakes for this program.




Institute for Professional Learning   
Building B
164-194 Oxford Street

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On the day

  • Programs start at 9.00am. Tea and coffee are available from 7.45am.
  • Business dress is required.
  • Morning tea is provided.


The Institute for Professional Learning is located in Building B at 164-194 Oxford Street, Leederville WA. We co-locate with the Schools of Isolated and Distance Education (SIDE).


Please note the Institute does not have on-site parking available:

  • The City of Vincent has a number of car parks throughout Leederville.
  • The closest long term paid parking is available on the south side of The Avenue Car Park on Leederville Parade.
  • Short term paid parking (two hour) is available in adjacent streets.
  • The City of Vincent offers a 'pay by phone' parking service.
  • The Institute is a two minute walk from Leederville train station.
  • Taxis service the site promptly.
  • Cycle racks are located outside Building F at the Institute.

Download the Institute map and parking information.

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How to register

  • Register for Branding and Marketing: Enhancing Your Presence in Social Media on PLIS.
  • Complete your details and payment.

Further information

Please contact the Institute for Professional Learning on 1300 610 801 or email .


Branding and Marketing: Enhancing Your Presence in Social Media

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