Department of Education

Institute for Professional LearningFor Teachers ‹ Branding and Marketing: An Introduction to Social Media

Branding and Marketing: An Introduction to Social Media

About the program

Social media is an important part of contemporary communications. It provides a way of building a relationship with your audience and fostering open dialogue. 

For schools and educators, a strong social media presence can result in a more engaged school community and an enhanced reputation.

But you can’t do it half-heartedly – it’s all or nothing for your social media presence. Planning, resourcing and risk mitigation is essential.

This session will address the common challenges faced by schools entering the social media fray and provide advice to help you decide whether it’s right for you.

Topics include:

  • internet and device usage habits of parents
  • mainstream social media channels and when to use them
  • pros and cons of schools using social media
  • developing your social media strategy
  • methods of discovering and defining your audiences
  • planning and resourcing your content
  • risk assessment, monitoring and mitigation
  • knowing your personal and professional boundaries
  • case studies – the good, the bad and the ugly.  


About the facilitator

Branding and Marketing: An Introduction to Social Media is presented by Kim Parkin, Digital Marketing Strategist, Corporate Communications and Marketing. This directorate has a wealth of information to help schools market and promote their programs and achievements to their communities.


Alignment to professional standards

Australian Professional Standard for Principals:​

  • Leading improvement, innovation and change
  • Leading the management of the school
  • Engaging and working with the community.

Competency Framework for School Corporate Services Staff:​

  • Promotions and public relations
  • School and student administration.

Generic competencies:

  • effective communication
  • building and maintaining relationships
  • developing self and others
  • organisation and planning
  • integrity and professional conduct.

    Half-day program

    No current intakes



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There are no current intakes for this program.




Institute for Professional Learning   
Building B
164-194 Oxford Street

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On the day

  • Programs start at 9.00am. Tea and coffee are available from 7.45am.
  • Business dress is required.
  • Morning tea is provided.


The Institute for Professional Learning is located in Building B at 164-194 Oxford Street, Leederville WA. We co-locate with the School of Isolated and Distance Education (SIDE).


Please note the Institute does not have on-site parking available:

  • The City of Vincent has a number of car parks throughout Leederville.
  • The closest long term paid parking is available on the south side of The Avenue Car Park on Leederville Parade.
  • Short term paid parking (two hour) is available in adjacent streets.
  • The City of Vincent offers a 'pay by phone' parking service.
  • The Institute is a two minute walk from Leederville train station.
  • Taxis service the site promptly.
  • Cycle racks are located outside Building F at the Institute.

Download the Institute map and parking information.

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How to register

  • Register for Branding and Marketing: An Introduction to Social Media on PLIS.
  • Complete your details and payment.

Further information

Please contact the Institute for Professional Learning on 1300 610 801 or email .


Branding and Marketing: An Introduction to Social Media

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